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Strategy Consulting: What It Is & How to Succeed in It

Imagine you’re an executive for a popular magazine in the middle of a dilemma. You’re noticing that your website is gaining traction while your physical copy sales are declining. You don’t have a great grasp on how web publications work, so this shift is putting you in a bind. You need to figure out a course of action quickly, but aren’t sure where to start. If you were in this predicament, you would consider bringing in someone called a strategy consultant....

How to Write a Case Study: Bookmarkable Guide & Template

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Writing a case study is a great way to do that. Sure, you could say that you're great at X, or that you're way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win...

Developing A Content Marketing Strategy

Content marketing involves the planning, creation and distribution of valuable information, and it's designed to attract your audience, retain them and drive customer action. The central idea behind content marketing is to provide a targeted audience with different types of useful content. While the particular goals of a content marketing campaign may vary, the ultimate intention is to increase the sales of a product or service. A solid content strategy should be in place to minimise or prevent wasted effort. There is no definitive method to...